At Lou & Marks Presets, every preset we create is carefully crafted with intention, artistry, and a deep understanding of what creators truly need. Our best-selling presets—like the All Access Collection—didn’t just happen by accident. They were built from real-world experience, feedback from thousands of photographers and creators, and our own years of testing across lighting, skin tones, and styles.

Here’s how we designed our top-selling presets—and why they’ve helped so many photographers, influencers, and everyday editors fall in love with their edits.

1. Built for Real Editing Workflows

We started by asking: what slows people down when editing? Whether you're shooting a wedding, creating content for your brand, or posting to Instagram, speed and consistency matter. Our most popular presets are designed to deliver stunning results in seconds—with minimal tweaking.

The Starter Bundle, for example, includes a full spectrum of styles—from bright and airy to warm and rich—so you can find the right look for every session without switching between collections.

2. Tested on Diverse Skin Tones and Lighting Conditions

Presets shouldn’t only work in perfect light or on one skin tone. We made it our mission to build collections that enhance a wide range of tones—without creating harsh shadows, orange casts, or unnatural highlights.

Each best-seller is tested on thousands of real photos—portraits, interiors, golden hour shots, cloudy skies, and more—so the result is always flattering, no matter the lighting or subject.

3. Designed with Creators in Mind

We’ve spent years working alongside photographers, bloggers, and influencers—and we’ve taken their feedback seriously. Our best-sellers reflect real creative needs:

• Presets that elevate your brand aesthetic

• Edits that feel consistent across an entire feed

• Styles that enhance natural beauty instead of masking it

Whether you're editing a dreamy wedding, moody film-style portraits, or clean lifestyle content, there’s a preset that fits your voice.

4. Inspired by Film, Light, and Emotion

Many of our collections draw from analog film tones, natural light, and emotional storytelling. The Magical Bundle, for example, captures warm nostalgia, soft contrast, and glow—all designed to evoke feeling.

These presets aren’t just “filters.” They’re rooted in visual storytelling—each one designed to support your creative vision, not override it.

5. Why They Work So Well

Our customers often say our presets just work—and here’s why:

• Smart tonal balance: We’ve fine-tuned contrast, color grading, and tone curves for a natural, flattering result

• Minimal adjustments needed: Our presets are meant to be one-click edits, with only exposure and white balance tweaks if needed

• Broad compatibility: Whether you’re shooting with a phone, DSLR, or mirrorless camera, our presets work beautifully on mobile and desktop

What Customers Are Saying

Kenneth, Anna, Natasha, Kendall

“I was really against using presets because it didn't feel like it was my work. I had a wedding of photos to go through and color grade and it was no way I could get through the photos by individually toning. These presets saved me at least 5 days of work. They also perfectly matched the colors of the wedding.” – Kenneth

 

“These presets are beautiful and so easy to use! Great experience! Love how the pictures turned out.” – Anna

 

“These presets make photos look so dreamy!” – Natasha

 

“Love the way the colorful clean presets make my photos look! So bright, summery, and clean.” – Kendall

Want Results Like These?

Explore the Starter Bundle or All Access Collection and transform your workflow—just like Kenneth, Anna, and thousands of others have.

Final Thoughts: Designed for You

The success of our best-selling presets isn’t just about technical design—it’s about helping you express your creative vision with confidence.

Whether you're just starting your editing journey or are a seasoned pro, we built these presets to support you, save you time, and bring your work to life.